Our Digital Self is separated from the experience of ‘being human’ partly by existing outside the material/real world. Digital You meets up with others online in rooms, boards, sites, platforms – all physical descriptions of non-physical spaces. Post-pandemic, our meetings are on Zoom where even the CEO’s Digital Self is stuck inside the same sized virtual box as everyone else, still fumbling with the mute button trying to be heard. There is no specific place that your Digital Self resides; Digital You is everywhere and nowhere. Digital You has true, deep and real relationships with other digital selves online and yet has no body of its own within which to feel anything about these relationships. Our Digital Selves work for trivial digital-only rewards that have no real world benefits. Your Digital Self puts in the work collecting likes and friends and followers, but it is only your Real Self who benefits from the dopamine hits.